“Thanks, but I just don’t want to be visible.”
They’re surprised when I tell them they can still work in a way that’s open, generous, and connected – and realize many of the benefits resulting from that – without ever posting a blog or tweet.
What 9 year olds do that’s worth billions to corporations
Making your work visible is just one of the five elements of working out loud. The others – relationships, generosity, a focus on getting better, and purpose – can often be more important depending on your goal.
A few months ago, I wrote about how my 9 year daughter approaches problems. She doesn’t post anything online related to what she’s doing, but she expects that others have done so already. So her first step in achieving a goal – solving a Rubik’s cube, perfecting her golf swing, improving at cello – is to look online for information that can help her. Then she’ll make note of who published that content and look for other things they contributed.
In that process, she’s building a network and getting better without ever posting anything herself. Then, in person, she exchanges information with classmates and teachers interested in her goal so she can improve even more, discovering things she hadn’t found herself. If my daughter did post things online, if she was more visible, she would further increase her chances of finding useful people and knowledge. But she gets plenty of benefits even without doing so.
Celebrating the “Invisibles”
There’s an entire book written on Invisibles. (HT to Omar Reece for pointing this out.) It makes the point that people in certain jobs such as anesthesiology and structural engineering are invisible when they do their jobs perfectly and “they’re fine with remaining anonymous.” Here’s an excerpt from the book’s website:
“What has been lost amid the noise of self-promotion today is that not everyone can, or should, or even wants to be in the spotlight. This inspiring and illuminating book shows that recognition isn’t all it’s cracked up to be, and invisibility can be viewed as a mark of honor and a source of a truly rich life.”
The book makes an important point that “hidden professionals can reap deep fulfillment by relishing the challenges their work presents.” You’t needn’t seek recognition to like your job.
How even a private person can work out loud
Yet while it’s natural that everyone won’t seek the spotlight, being anonymous and invisible is an unhealthy extreme. There is another alternative.
When you work out loud, your goal isn’t to promote yourself or to be visible to as many people as possible. It’s to be visible to the right people so you can become more effective and discover other possibilities.
The anesthesiologists and structural engineers don’t need to be popular or engage a big audience. But I certainly hope they’re not anonymous. I hope they work out loud at least as much as 9 year olds do, seeking to become better at what they do and actively looking for other experts in their field to learn from them.
A woman in one of our early working out loud circles considered herself a “lurker.” She didn’t want to be visible. Yet after a few weeks she said, “thinking about people and networks and just simple possibilities in a different way is already making me more open at and about work.”
She may still limit her use of the Internet to just looking for information. She may limit her exchange of ideas to in-person talks over coffee. But now she’ll be “open at and about work.” She’s realized that private and open needn’t be opposites, and that mental shift alone will greatly increase her chances of reaching her goals.