Oh, the places you will go

Growing up, my world was small. We didn’t have money for vacations, so we mostly played in the street right outside our house, pausing only for cars that came through. Some days, I would bike for hours, retracing the same routes in our all-Italian neighborhood. A major adventure for me was to head towards Pelham Bay Park, a little over a mile away.

Gradually, my world got a bit bigger. Going to high school in Manhattan, a subway ride away, brought me into contact with other kinds of people, other perspectives and ambitions. I was 22 when I took my first trip out of the country.

Then came work and business travel. It was thrilling in the beginning to go to London or Moscow or Tokyo. But over time, visiting the same offices year after year, I felt a certain sameness, confined by the structure of a big corporation. We all largely thought the same way. Different languages, perhaps, but talking about the same things.

Well into my forties, something changed.

I started to make my work visible – my learning, ideas, projects. Often I simply shared my appreciation for someone or something interesting. Like pebbles in a pond, those small contributions brought me into contact with new people in new places.

Over the years, the ripples kept spreading. In the past few weeks alone, I’ve been collaborating with extraordinarily diverse groups of people. There were students at the University of Eisenstadt in Austria. Employees of a consulting company in Colombo, Sri Lanka, and an energy company in Essen, Germany. Even a large meeting of the Australian Tax Office in Canberra, Adelaide, and other cities. Just yesterday, ripples from my visible work led to connections with people in Tasmania. Then someone in Germany shared a picture of my work being discussed in a public school there.

Joachim Haydecker teaching WOL

This isn’t about commercial success. (None of these involved money.) Rather, it demonstrates the power of purposeful discovery. “Purposeful” in that you make work visible related to your goals and interests. “Discovery” because you’re not sure what will happen, if anything, when you do that.

One thing for sure is that being more open about what you’re doing (and want to do) brings you into contact with people and opportunities you never could have imagined. Each connection can be a link to a new set of possibilities.

Sometimes I wonder what my life would have been like if I had learned to do this earlier. I can’t change that, but I can help others make their world bigger sooner. 

What about you? Where would you like to go?

***

Oh, the places you'll go!

“How do I make more of her?”

I was sitting in the hotel lobby, tired after having given a talk and two workshops, when she walked up to me.

“I’ve been looking for you,” she said. I recognized her from one of the tables at the front. She wanted to tell me about the women in one of her educational programs, and how ideas in my talk might help them.

The story she told me has stayed with me all week. I feel like it’s one of those times when the universe is nudging me to do something.

Helping mothers and their children

She works at a university, and has for a long time. She had been running a program to help mothers learn about nutrition for their children. They would talk about what’s in foods that people commonly feed their kids, and what to watch out for. They would introduce them to foods they might not be used to cooking with, like avocado and quinoa.

While many of the women found it helpful, some were particularly enthusiastic. They truly cared about the topic. So when she got funding for a related program and needed to hire people, one of her team members suggested they consider hiring women they were already helping.

apple-avocado-cranberry-walnut-salad

Working with (and around) the system

This wasn’t the normal recruiting process. But the woman running the program had been doing this kind of thing for decades, and she knew how to work with the system. She hired them.

She started reading some of the texts and emails from one of the women. In the program, they would cook meals so they could all try the food themselves and learn how it was prepared. A mother-turned-nutrition educator had been searching for recipes. She was exploring and creating (“What if we tried cranberries with that instead?”) and was excited to share her ideas. I could feel the administrator’s sense of wonder and hope as she read the exchanges. I could feel the mother’s empowerment as she tapped into new ways she could contribute. 

Then she put down her phone, somewhat downcast, and said, “Normally, the system rejects this kind of thing.” In addition to rules about hiring, there were rules about which recipes they were allowed to use, about which communications channels to use. But she said she had followed the rules for too long, and now she cared more about helping people, whatever it took. I could tell she was gratified to have helped one young woman, and also that she felt compelled to do more. That’s when she asked, “How do I make more of her?”

“What if?”

As I listened to what was being shared by email and text, I thought of Jane Bozarth’s book, “Show Your Work: The Payoffs and How-To’s of Working Out Loud,” in which she offered a wide and wonderful range of examples of everyday people making their work visible. I started to ask some “What if?” questions.

What if all of the recipes and other ideas were more visible? Instead of being hidden in emails and texts, the mothers, teachers, and others who cared about the topic could interact, share, and learn in an online community, or even a simple Facebook group.

What if the program administrator wasn’t the one responsible for “making more of her”? The women in the program could use their visible contributions to make their own connections and find people as passionate about the topic as they were. 

What if you didn’t need to ask permission or make it part of the program at all, but empowered the women to set things up for themselves?

This. This is at the core of what I hope to do, to spread this kind of empowerment, one that enables people to take a bit more control over their lives. To enable people of any background or circumstances to learn, connect, and access opportunities they might never have known existed otherwise.

We shook hands as she said goodbye. “I’ll definitely contact you,” she said. I hope she does.

Connecting the dots in your life

Imagine you discover the perfect job description, one that seems written just for you. What would it look like?

Mine might read something like this:

Looking for someone who wants to make work better for individuals, companies, and organizations seeking to make a difference. Must have experience with social networks and behavior change, and must have written a book about these topics. Should enjoy public speaking and interacting with people around the world. Buddhist tendencies a plus.

I’m pretty sure such a job description doesn’t exist. But such a job might.

Evidence I might be right

I was thinking about this in Houston last week. I had just delivered a presentation about making work better for individuals and the firm. During Q&A, there were questions about social networks and about ways to change behavior. A few people holding copies of Working Out Loud asked me to sign them.

Then someone came up to me and asked “Are you a Buddhist?” I was a bit taken aback, and somewhat embarrassed that I didn’t deserve the label. “An aspiring one,” I said, and asked why he thought so. He said, “some of the things in your introduction made me think you might be.”

That’s when it struck me that the different interests in my life could, however improbably, connect to form a coherent career.

Connecting the dots

Discovering your purpose

I had written about this idea before in a post titled “Discovering your purpose”:

A few decades ago, perhaps, we could take a personality test, list our talents, and find a suitable career. Not any more. Today, the world of work has splintered into a infinite set of ever-changing possibilities. So we have to learn to explore and discover our purpose.

Because it’s easier than ever to make things – from blogs to businesses – and to connect with people interested in those things, we’re no longer limited to a small set of job descriptions neatly carved up by Human Resources. Even if you have a traditional job, you can craft it to be more meaningful and tap into more of your interests. All of this makes it more likely you can connect the dots in your life.

My own learning is to avoid relying on luck or, worse, a boss to make those connections. Instead, I’ve found that a better path to discovering your purpose is building relationships and remaining open. That’s what brings you into contact with new possibilities, and lets you see opportunities you may not have even imagined before.

If you want to discover something wonderful, try this

When people want something more from work or life, I advocate purposeful discovery instead of the more traditional advice like listing your strengths or following your dream.

Purposeful discovery is a kind of goal-oriented exploration, and it’s one of the 5 elements of working out loud. This week – in Stuttgart, Germany of all places – I found out just where that kind of exploration can lead you.

What is purposeful discovery?

In So Good They Can’t Ignore You, Cal Newport wrote that “‘Follow your passion’ might just be terrible advice.” He’s right, and I used his quote in a chapter of Working Out Loud. Here’s an excerpt from that chapter:

One of the major problems with identifying your true calling is that you’re aware of only a tiny fraction of the possibilities, and picking solely from what you already know is grossly limiting…

Fortunately, I found a much better way to guide your decision making that will lead you to more rewarding possibilities. That better way is purposeful discovery, a form of goal-oriented exploration. You start by choosing a goal you care about and then using the different elements of working out loud to build a network of relationships, get feedback, and learn about ways to improve and about other possibilities. The goal orients your activities, and as you get feedback and learn, you adapt your goal accordingly”

Pebbles in a pond

Each contribution you make to your network is like a pebble in a pond, spreading ripples that put you in contact with people and possibilities you may not have known about before.

This post is my 282nd. (229 at johnstepper.com and 53 at workingoutloud.com) All that writing and thinking every week enabled me to write a book, which might seem like a logical next step. Getting invited to speak about the book at a conference in Stuttgart this week might also seem like a reasonable consequence.

John Stepper - Author

But each post was also a pebble in a pond. More than three years ago, a woman who works at the largest private company in the world read one of my early posts on working out loud. It was interesting enough that, unbeknownst to me, she kept following my work.

Late last year, when I was on a video call with a group of people in Germany who were interested in learn more about Working Out Loud, she was on that call. We started exchanging emails and ideas, and she started spreading WOL circles – small peer support groups in which you build a network toward an individual goal you care about in 12 weeks.

When I mentioned I would be in Stuttgart in early November, she told me she was based there. An interesting coincidence! We planned a visit to her company where I could learn more about their work in the morning, speak to hundreds of people around the world after lunch about Working Out Loud, and talk about leadership with over a hundred managers in the late afternoon. “That woman in Stuttgart” has become a trusted friend and collaborator, and I’m excited about working with her smart, capable, generous colleagues.

Possibilities + wonders

More pebbles and more ripples. Those sessions led to more possibilities the very next day, as my new friend told other companies at the conference about the events and about my work. Companies as different as a manufacturer in Germany, a dairy in Norway, and a satellite company in Luxembourg asked if I could help them.

Sometimes the ripples lead to more connections and more opportunities. Sometimes they lead to beautiful human moments.

For example, at one of the events a woman presented me with custom art they had made based on my work. People in different parts of the world collaborated on it and she framed it for me as a gift. I was speechless.

WOL Art

At a separate event, a person who sat in the front row for two of my talks came up to me afterwards. He had read some of my personal blogs and said, “I know you’re starting to practice meditation and wanted to give you my favorite book on the topic.” He inscribed it “Thank you for coming to my company.”

Even a short bus ride to the conference could be a special moment. During the trip, I happened to sit next to someone from London whose work I’ve long admired. We talked openly about what was working well in our careers and what was missing. Within an hour, we met with my friend from Stuttgart and hatched a plan to work together on something I had long wanted to do but didn’t know how to make progress on.

All from a blog post three years earlier.

When you smile at the universe, the universe smiles back. It doesn’t require a grand plan, and it’s more than hoping for serendipity. It’s purposeful discovery. You offer contributions – your work, your attention, your vulnerability – to deepen relationships and they bring you into contact with possibilities, joy, and fulfillment you may never have anticipated or imagined.

Photo credit: Chris Chan/Creative Commons

Photo credit: Chris Chan/Creative Commons

Lessons from self-publishing a book

There’s something special about holding a physical book in your hands. The feeling is even more special when it’s your book. It gives the ideas more weight somehow (no pun intended, honest). The contents weren’t just written, they were published.

Well, now it’s easier than ever for you to publish your own work, whether it’s the next great novel or just stories from your life for your kids to read.

Earlier this year, I self-published Working Out Loud. By sharing what I learned in the process, I hope to encourage you to publish too.

Working Out Loud on Amazon

The trade-offs

The benefits of using a traditional publisher are that you get more services: editing, design, marketing. But those things come with a cost. Because the publisher is providing those services, you tend to have little or no control over them. They’ll cost you in terms of reduced royalties too. (Though it’s the rare author who makes money from publishing a book no matter how they do it.)

Also, the value of their services, particularly marketing, has decreased over time. Because publishing margins have gone down, and because the expectations for most authors are low, a publisher won’t spend much on marketing your book beyond offering it in their catalog to wholesalers. As for the other services, it’s easier than ever to find good copyeditors and designers.

Perhaps the biggest cost is a mental one: you have to be picked. You’ll spend time and emotional energy searching for validation which will be hard to come by, and the vast majority of aspiring authors will never get past the gatekeepers.

Resources to help you self-publish

The best book I’ve found on self-publishing was self-published by a popular and acclaimed author, Guy Kawasaki. Author, Publisher, Entrepreneur is the single best reference guide on the process and the different options. Reading this book can save you a lot of time and help you avoid some grave mistakes.

Author Publisher Entrepreneur

Your First 1000 Copies will help you think about reaching an audience for your book. Without the traditional marketing and distribution channels of a publisher, you’ll need to do something yourself. This book helps you understand what that is and how to do it.

Your First 1000 Copies

Pleasant and unpleasant surprises

While self-publishing necessarily means you’ll be doing work that a publisher would have done otherwise, some context might be helpful. In terms of hours spent, my rough estimate is that 98% of publishing my book was writing and 2% was publishing. So while publishing is important, those percentages make it clear where you should focus most of your time and energy.

I chose Createspace because it’s owned by Amazon and provides a complete set of services. The editing service was excellent, and they easily customized the cover design I had done elsewhere. They created the Kindle version automatically without any work on my part.

My biggest mistake was related to the interior design of the book. I naively assumed I would just submit a Word document and they would “format it.” But the first proof copy came back with issues ranging from header sizing to spacing to capitalization mistakes. It took me three more months of scrupulously checking every line – and ordering more proof copies and paying more fees – till it looked the way I wanted. I could have avoided that by setting up headers more carefully in Word and providing more detailed instructions for formatting from the beginning.

Createspace has some limitations. They don’t print hardcovers, so if you want one you’ll have to use another service (and distribute it yourself). They also don’t offer the same discounts to bookstores as other publishers (20% instead of 40-50%). If you want a bookstore to carry your book, you’ll have to sell it to them yourself.

All things considered, I will use Createspace again for my next book. (Note the self-affirmation in that last sentence!) The Createspace staff was extremely friendly and helpful, and the entire process cost well under $2,500. On June 10th, after years of working on it, my book was available on Amazon sites around the world as a paperback and ebook.

I remember the thrill of opening up the Amazon app on my phone, searching for “working out loud,” and seeing my book there. Just like all the others.

Choose yourself

Each of us has our own story and our own ideas. Now, more than ever, it’s up to you to decide whether they are worth sharing, whether what you say might help or entertain or inspire someone else.

You don’t have to wait to be picked. You can choose yourself.

The world needs more good stories and good ideas. Why not yours?